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d3b701643ehybrid Ferrari forced to add hybrid, emissions concerns not real

Ferrari 599 HY-KERS – Click above for high-res image gallery

By now, you’ve likely seen the various hybrid vehicles shown off by Ferrari, both for racing and for street-legal models in concept form. Purists might be more than a bit put off by the idea of a supposedly eco-friendly vehicle wearing the famed Prancing Horse badge, and it seems that Ferrari head Amadeo Felisa commiserates with them.

Speaking to Autocar at the recent Beijing Motor Show, Felisa had some rather interesting remarks on the future of his company, notably regarding the powerplants needed to meet future emissions and fuel mileage requirements. Says Felisa:

Our customers are looking for the essence of Ferrari – the emotion, the performance, the technology and so on. The way in which we fix emissions is not their problem but ours. If we are not able to fix it, only then will it become a problem for them.

That’s rational, we’d say. But here’s the point where Felisa’s comments seem sure to garner a few raised eyebrows amongst the environmental set:

[Hybrids will come in] 2015, if we are forced to by the [government] regulations. The issue of emissions for Ferrari is more a political one than real one. Lowering emissions of every Ferrari will not save the planet, but it will cost us a lot of money… In the next five to 10 years, hybrid technology will develop and maybe something else will come up. Maybe it’ll be hydrogen, but for our cars only hybrid is ready.

So, hydrogen isn’t ready for Ferrari (or vice versa) and the only reason the sportscar manufacturer is even looking at hybrids is because the various governments of the world are making them. Oh yeah, and nothing with more than two doors. At least that much we can all agree upon.

Gallery: Ferrari 599 HY-KERS

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[Source: Autocar]

Ferrari ‘forced’ to add hybrid, emissions concerns not ‘real’ originally appeared on Ferrari News on Fri, 07 May 2010 19:27:00 EST. Please see our terms for use of feeds.

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6aff5b72e6s live Ferrari 599 HY KERS is green in more ways than one

Onlookers green with envy. Waiting twitchingly for the traffic light to turn green. A briefcase full of greenbacks. Even British Racing Green, if you’re talking about a GT. You could find a few ways to associate Ferrari with the color green, but the environmental sense would be a bit of a stretch – historically speaking, at least. But the times, as one Mr. Zimmerman wrote, they are a-changing. Now even Maranello has been forced to get on board the “Heal the World” train. And this is the result.

Called the HY-KERS, what you’re looking at is a rolling test bed. It’s a hybrid, sure, but if you thought this was a haphazard application of a plug-and-play hybrid system, think again. The HY-KERS incorporates a roadgoing derivative of Ferrari’s Kinetic Energy Recovery System – fancy-talk for regenerative braking – from last year’s Formula One program.

Ferrari has worked diligently to optimize the benefits of the system to the 599‘s performance. The entire system weighs a modest 40 kilograms, partially offset by the obviation of the starter motor and conventional battery. Integrated into the seven-speed dual-clutch transmission and mounted below the car’s center of gravity, the system returns over 100 horsepower, supplementing the V12 engine under hard acceleration and it can even operate under full electric power when puttering around town. Of course, a Ferrari never putters around anything, save for when it takes its owner for a round of golf at the local country club.