Bespoke customisation scheme extended to 599 GTB supercar

Ferrari’s One to One personalisation programme has been increased to include the company’s current top-end car, the 599 GTB Fiorano.

The scheme has already been a success on the 612 Scaglietti, and allows customers a visit a dedicated Atelier to Maranello to tweak and create their own individual car. Colour and trim are joined by a vast range of special content when it comes to making a bespoke 599 GTB, and clients will also be assisted by specially trained Ferrari consultants.

There’ll be a recreation of the Maranello Atelier at the Paris motor show, allowing potential Ferrari buyers to go through each stage of making their big-buy bespoke. The California V8 drop-top will also get its first big public unveil at Paris, making Ferrari one of the places to drop by if you’re there.

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