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Mar

Geneva: Ferrari’s One-to-One Personalization Program

12:32 pm

ferrar 3 Geneva: Ferrari’s One to One Personalization Program
At the Geneva Motor Show, Ferrari launched its new “One-to-One Personalisation Program” that allows buyers to fully customize their car by choosing details and materials they want in consultation with the Italian carmaker’s experts. The personalization program was inaugurated in Geneva with the 612 Scaglietti. Ferrari recreated a compact version of the real atelier (due to be officially opened in Maranello in the near future) on the company’s stand.

To underscore the flexibility of the personalization options available for the 612 Scaglietti, Ferrari exhibited at Geneva a version which has been inspired, right down to its perforated leather Daytona seats, by the classic 365 GTB4 which stands alongside it.

ferrar 2 Geneva: Ferrari’s One to One Personalization Program

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This entry was posted on Tuesday, March 4th, 2008 at 12:32 pm and is filed under Ferrari World, Geneva Motor Show. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.